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BB @BusinessBuilders
3-Step Playbook

FIX YOUR
WEBSITE
IN ONE DAY.

Three changes any founder can ship before lunch — no dev sprint, no new vendor, no new agency.

→
Swipe
Steps 1 — 3
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BB @BusinessBuilders
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Step 01 · Clarify the message

SAY WHAT
YOU DO
IN 10 WORDS.

If a stranger can't tell what you sell, who it's for, and what they get — in the first screen — they're gone. Rewrite your header as one sentence. No adjectives.

✓
The formulaWe help [who] do [what] so they [win].
✓
CutEvery word a 12-year-old wouldn't say.
✓
KeepNouns. Verbs. A single promise.
Book a call →
Step 01 / 03
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BB @BusinessBuilders
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Step 02 · Make it fast

PASS THE
THREE
SECOND TEST.

Over 3 seconds to load on mobile and half your visitors leave. Compress every hero image, kill autoplaying video, and ditch any tracker you can't name out loud.

✓
MeasurePageSpeed Insights, mobile tab.
✓
TargetLCP under 2.5s. CLS near zero.
✓
CutSliders, popups, unused fonts.
LCP 2.1s
98 / 100
Step 02 / 03
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BB @BusinessBuilders
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Step 03 · Give one next step

ONE CLEAR
CTA. EVERY
SCREEN.

Every section should answer one question: "and then what?" Pick one primary action — Request a quote, Book a call, Start a project — and repeat it. Stop offering six.

✓
PrimarySame verb, same color, every screen.
✓
SecondaryMax one. Outline style only.
✓
Kill"Learn more." It decides nothing.
Current→ After
One CTA wins.
1Request a quote →
2Book a discovery call →
3Start a project →
Step 03 / 03
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BB @BusinessBuilders
Free Audit

WANT US TO
DO IT
FOR YOU?

We'll audit your site against all three — messaging, speed, CTAs — and send you a 10-minute Loom with the fixes. No pitch, no catch.

DM us "AUDIT" →
or visit
bbuilders.com/audit
Clear. Proven. Growth.
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