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BB @BusinessBuilders
3-Step Playbook

FIX YOUR
WEBSITE
IN ONE DAY.

Three changes any founder can ship before lunch — no dev sprint, no new vendor, no new agency.

Swipe
Steps 1 — 3
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BB @BusinessBuilders
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Step 01 · Clarify the message

SAY WHAT
YOU DO
IN 10 WORDS.

If a stranger can't tell what you sell, who it's for, and what they get — in the first screen — they're gone. Rewrite your header as one sentence. No adjectives.

The formulaWe help [who] do [what] so they [win].
CutEvery word a 12-year-old wouldn't say.
KeepNouns. Verbs. A single promise.
Book a call →
Step 01 / 03
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BB @BusinessBuilders
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Step 02 · Make it fast

PASS THE
THREE
SECOND TEST.

Over 3 seconds to load on mobile and half your visitors leave. Compress every hero image, kill autoplaying video, and ditch any tracker you can't name out loud.

MeasurePageSpeed Insights, mobile tab.
TargetLCP under 2.5s. CLS near zero.
CutSliders, popups, unused fonts.
LCP 2.1s
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Step 02 / 03
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BB @BusinessBuilders
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Step 03 · Give one next step

ONE CLEAR
CTA. EVERY
SCREEN.

Every section should answer one question: "and then what?" Pick one primary action — Request a quote, Book a call, Start a project — and repeat it. Stop offering six.

PrimarySame verb, same color, every screen.
SecondaryMax one. Outline style only.
Kill"Learn more." It decides nothing.
Current→ After
One CTA wins.
1Request a quote →
2Book a discovery call →
3Start a project →
Step 03 / 03
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BB @BusinessBuilders
Free Audit

WANT US TO
DO IT
FOR YOU?

We'll audit your site against all three — messaging, speed, CTAs — and send you a 10-minute Loom with the fixes. No pitch, no catch.

DM us "AUDIT" →
or visit
bbuilders.com/audit
Clear. Proven. Growth.
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